Many of our clients come to us looking for our expertise to create a visual brand identity. A brand identity is not just a logo, it’s the visual, emotional, and cultural image that represents a company or organization. It’s how a brand is perceived by the public and includes various elements that make up its overall personality and image. A well-defined brand identity helps differentiate a company from its competitors, builds customer loyalty, and establishes a strong foundation for brand growth and success. Designing a brand identity involves several key steps to ensure the creation of a cohesive and impactful visual representation of a brand. Although the process may vary slightly depending on each client, here is a general overview of our process for brand identity design:
Discovery and Research: This is a critical first step as it allows us to dig in and really understand the brand’s vision, values, and target audience. We work with our clients to further understand their key competitors, the brand’s personality, voice, and positioning.
Creating Brand Elements/Visual Identity: This is where the magic truly begins. We start with a wide exploration of logo designs, color palettes and typography and narrow it down to the options we feel best embody the brand’s identity, reflect the brand’s personality, resonate with the target audience and enhance brand recognition. Throughout this process we often meet several times with our clients to gain feedback and revise and refine elements of the brand identity to ensure alignment with our client’s vision and goals.
Visual Brand Guidelines: Once we have alignment on all elements, we create visual brand guidelines so that the brand identity will be used consistently across various touch points. This includes guidelines for logo usage, color palettes, and typography.
Design Application: Depending on our client’s needs, we then move into applying the visual brand identity across various touchpoints, including but not limited to websites, pitch decks, business cards, social media templates, packaging, and so much more. This allows the brand to come to life in a synergistic way across a variety of touchpoints.
Finalization and Delivery: In this stage we prepare final versions of brand assets and deliverables for our clients and provide necessary files for implementation across different platforms.
Throughout the entire process, collaboration and communication with the client is crucial to ensure that the final brand identity effectively represents the brand’s values and resonates with its target audience.
Want to chat about your brand identity? Reach out below!