OKSI
A modernized brand identity for a defense and aerospace technology innovator.
OKSI (Opto-Knowledge Systems Inc.) is a science and engineering company developing advanced optical, imaging, and AI-driven solutions for the defense, aerospace, and intelligence communities. With plans to formally adopt the OKSI acronym its customers already used, the company set out to mark the transition with a more modern, mission-focused identity.
The Grove team was tasked with creating a new logo and visual identity to support the name change, positioning OKSI alongside category leaders. The new mark needed to symbolize the company’s core areas of focus – defense and protection, paired with AI- and GPS-enabled tracking and targeting – while feeling distinctly more contemporary than its predecessor.
Services:
Brand Identity
Graphic Design
A Look at the Legacy
Before sketching a single new concept, our team took time to study the evolution of the OptoKnowledge logo – tracing how the mark had grown and adapted alongside the company over the years.
Reviewing that history gave us a clear sense of the visual equity worth carrying forward and the elements that were ready to be left behind, setting a thoughtful foundation for everything that came next.
A Brand Built for What’s Next
The new OKSI identity marks more than a name change – it’s a clear signal of where the company is headed. Through a modernized mark, a refined color story, and a structured brand system, our team helped OKSI step into its next chapter with a visual identity that stands shoulder-to-shoulder with the industry’s most established names – and reflects the precision, intelligence, and protection at the core of what they do.