Bloq, Inc.
Full-service design for an array of DeFi, Web3, and Metaverse projects and innovators.
Bloq is a leading provider of enterprise-grade blockchain technology solutions. The company offers a range of services, including blockchain infrastructure, development tools, and consulting services to help businesses integrate blockchain into their operations. Bloq is committed to accelerating the adoption of blockchain technology and unlocking its full potential for organizations of all sizes.
The Grove team has been Bloq’s virtual creative team for over five years, providing a range of design services to help the company establish a strong brand identity and achieve its marketing goals. We have worked closely with the Bloq team to develop a unique visual style that accurately reflects the company’s values and mission.
Services:
Virtual Creative Team
Brand Identity + Collateral
Website Design + Development
Ongoing Brand Support
Due to the fast-paced nature of the blockchain industry, Bloq requires ongoing support for a number of projects. First and foremost, our team created a plan to take the existing Bloq wordmark and use it to influence the brand as a whole.
We developed brand standards to unify previously created materials with future Bloq projects. This provided clear guidelines for all aspects of the brand – logo, product extensions, color, typography, and business materials.
Brand Extensions
A standard format for logo extensions was developed to retain maximum brand consistency in the market. Bloq’s modern brand presence is conveyed through rich, bright color applications and layered geometric shapes mimicking the wordmark. This look and feel has been extended to business materials, event space planning, promotional merchandise, and presentations for major industry conferences.
Website Design & Development
As Bloq’s business strategies evolved, the website’s needs have changed over time. With each new blockchain innovation, our team optimizes the Bloq website for engagement with various audiences and continues to maintain it in collaboration with the Bloq marketing team. Initial site maps and wireframes established a general plan for content flow and organization, while the design and implementation completed the larger brand picture.
“Incredibly talented and organized team. I am always blown away at the quality of the design. Everything always feels fresh, elevated, and contemporary–while grounded in great design.”
Alice Lin / Head of Corporate Ventures, Bloq
Unleashing Bloq’s Visual Brand Potential
Our team leverages an in-depth understanding of Bloq’s unique identity to ensure consistency and quality in all areas of visual representation. Whether it’s investor materials, event branding, or employee merchandise, our efforts help Bloq’s image stand out as exceptional to its current users, potential investors, and internal team.