Cam’s Coffee
A local initiative to create gainful employment for individuals with varying abilities.
Cam’s Coffee Co. is a specialty coffee company that aims to create gainful employment opportunities for individuals with intellectual and physical disabilities. The company provides job and life skills training and helps other employers to be more inclusive, while also offering high-quality coffee blends that are sustainably sourced and roasted in small batches.
The Grove team had the exciting opportunity to design the branding, website, and packaging for Cam’s Coffee Co. In order to capture the essence of the company’s mission, we took a “superhero” approach by incorporating bold and vibrant colors, as well as heroic iconography to convey a sense of strength and empowerment to both the brand and its employees.
Services:
Brand Identity
Website Design + Development
Packaging Design
Logo Design
Inspired by Cam’s description of ‘everyday superheroes,’ our team created a brand that would energize others to join and support their mission. We started by exploring traditional symbols and motifs in comic books, from shields and helmets, to banners and flags, to capes and emblems, but ultimately landed on the lightning bolt. It provided a clear and simple symbol for the brand and served as the apostrophe in the logomark.
Brand Identity
Color selections inspired by comics and pop art created endless color combinations to be used for Cam’s Coffee Co. merchandise such as shirts, stickers, mugs, and coffee packaging. This approach allows Cam’s Coffee Co. to stand out amongst coffee competitors in the area, as well as position itself as a place for learning and education.
Packaging & Point of Sale
Our team designed new packaging and labels for coffee bags for over 30 coffee blends. While each bag design includes the necessary coffee information, it serves as a critical piece of marketing—sharing Cam’s story and starting a conversation. Coffee cups with simple logo applications, as well as witty typographic tees, accompanied the coffee bag design for use at their weekly pop-up locations in the Winston-Salem area.
Website Design & Development
The previous Cam’s Coffee Co. website had several stumbling blocks – multiple URLs and e-commerce platforms. Our team advised on how to create a more unified web experience on the back end, then extended the updated Cam’s brand to the front-facing website design.
The Cam’s Coffee Co. website serves two primary purposes: to educate the general public on how to get involved and to sell products. This informed the site architecture and content organization throughout – providing a clear message that the user couldn’t miss.
Driving Awareness Through Branding
By creating a cohesive and impactful visual brand, our team was able to help Cam’s Coffee Co. provide job and life skills training while promoting their high-quality coffee blends.