Autodesk
Extending a global software brand with unified visuals and refreshed product illustrations.
Autodesk is a pioneering multinational software company known for its cutting-edge design, engineering, and entertainment solutions. Its comprehensive suite of products empowers professionals and hobbyists alike to visualize ideas, optimize processes, and bring innovations to life across industries like architecture, construction, manufacturing, and media.
The Grove team collaborated with Autodesk to expand the brand styling established on Autodesk.com, applying it across various marketing collateral and refreshing product illustrations for a cohesive, modern presence. By leveraging Autodesk’s existing visual guidelines and introducing new design elements, we unified the brand across all touchpoints—ensuring consistency, recognition, and impact.
Services:
Brand Collateral
Graphic Design
Visual Approach
The Grove explored multiple approaches to refreshing Autodesk’s existing product illustrations, showcasing a range of creative directions through meticulously crafted moodboards.
This process allowed the team to refine and modernize the visuals while staying true to Autodesk’s innovative spirit and established brand standards.
New Illustrations
Once the new illustration style was selected, The Grove systematically applied it to each of Autodesk’s ten primary types of drainage systems, ensuring a cohesive and visually striking representation of the brand’s innovation. This comprehensive approach helped to unify the aesthetic across multiple products and platforms.
Brand Collateral
Building upon the established Autodesk website branding, The Grove applied its visual standards to the literature for Autodesk’s water solutions products. By drawing from the existing color palettes, typographic guidelines, and overall aesthetic, the team produced engaging collateral that reflected Autodesk’s innovative capabilities and consistent brand identity.
“We needed to create a series of easy-to-understand graphics to increase the adoption of sustainable drainage systems globally. The Grove quickly understood the ask and delivered first-round graphics that were exactly what we envisioned.”
Trevor English / Product Marketing Manager, Hydraulic Modeling Solutions, Autodesk
Creativity and Detail Elevate Forward-Thinking Solutions
The Grove’s creative thinking and attention to detail emphasized Autodesk’s commitment to forward-thinking solutions in infrastructure and engineering. By reimagining product illustrations, exploring new design approaches, and adhering to Autodesk’s brand guidelines, the team produced modern visuals that highlighted the company’s technical excellence and innovative spirit.