TrueLook
Full-service design for a rapidly growing product and platform in construction technology.
TrueLook empowers construction professionals to achieve success through jobsite visibility solutions that streamline operations, optimize project outcomes, and deliver unparalleled support. They collaborate with clients to understand their unique needs and challenges, delivering tailored solutions that ensure exceptional results.
As a virtual creative team, we are proud to lead the visual branding, collateral, website design, and development for TrueLook. Our close collaboration with the TrueLook marketing team ensures a consistent delivery of branding and user experience across all platforms and applications. From the branding on TrueLook cameras to the website navigation, we work diligently to provide users with a seamless and engaging brand experience.
Services:
Virtual Creative Team
Brand Identity + Collateral
Website Design + Development
Brand Identity
The TrueLook logo, featuring the lens signet and custom wordmark, symbolizes clarity and precision, reflecting the company’s dedication to enhancing jobsite visibility for safer and more confident construction.
Our team worked to create a logo that seamlessly blends the visual styles of construction and technology, underscoring TrueLook’s commitment to continuous innovation and building a smarter, more collaborative world in the construction industry.
Brand Standards
Through creating and managing visual brand guidelines, our team helps TrueLook’s marketing team ensure that the brand is applied consistently across all forms of consumer touch points. Our team leads the visual design of all sales, marketing, and product support print and digital materials.
3D Product Renderings
Our team worked with one of our preferred vendors to create 3D product renderings that showcase TrueLook’s products in real-world settings. Our team’s visual direction and our partner’s technical knowledge allowed us to create still photography and video assets that showcase the TrueLook product line in ways that can’t be captured via traditional means due to the legal and safety restrictions of most jobsites.
“We consider The Grove to be an extension of our team, enabling us to do things we couldn’t have done otherwise.”
Allison Shaub / Chief Marketing Officer, TrueLook
Website Strategy & UX
By working closely with TrueLook’s marketing team, our team ensures that visitors to truelook.com are presented with a strategic user experience that leads to increased engagement, helping to support both sales and marketing goals.
Website Design & Development
Our team works hard to ensure that the design and development of the TrueLook website are the perfect blend of engaging graphic elements and performance.
Our attention to detail on both the front end and back end ensures that truelook.com grows and evolves with the brand’s needs.
“The Grove’s ability to deliver on our creative vision always leaves us impressed. Each team member is skilled at advising on their areas of expertise, knowing which questions to ask to ensure the project is viewed from all angles.”
Allison Shaub / Chief Marketing Officer, TrueLook
Brand Collateral
We take pride in showcasing TrueLook’s brand image in the best possible way. Whether it’s investor presentations or product manuals, we pay close attention to every detail to accurately reflect the innovation and excellence of their products and services.
Unleasing TrueLook’s Visual Brand Potential
Our team leverages an in-depth understanding of TrueLook’s unique identity to ensure consistency and quality in all areas of visual representation. Whether it’s sales materials, event branding, or employee merchandise, our efforts help TrueLook’s image stand out as exceptional to its current users, potential customers, investors, and internal team.