Lifetoken
Creating an engaging brand identity and mobile app design for a new tokenized rewards platform.
Lifetoken’s new social platform utilizes participation-powered marketing and tokenized rewards to allow users to create custom opportunities to compensate their audiences for performing mission-critical behaviors such as liking or sharing posts.
The Grove team created a bold and unique visual brand for Lifetoken, making it stand out in the crowded world of social platforms. We developed a logo, brand guidelines, a promotional website, and extended the branding to investor materials and the new mobile application. This ensured a cohesive and memorable brand experience across all touchpoints.
Services:
Brand Identity + Collateral
Website Design + Development
Mobile App Design
Logo Design & Brand Identity
After several brainstorming sessions with the client’s team to better understand the new Lifetoken platform, our team started by exploring different approaches to visually representing the Lifetoken brand mission. Through several rounds of exploration, the creative team developed the Lifetoken abstract “infinity” signet, inspired by the unlimited and infinite opportunities for engagement through the LifeToken platform.
An all-lowercase custom sans-serif-type treatment inspired by the Sora typeface was paired with the Signet to emphasize the casual, approachable nature of the platform.
Visual Brand Standards
Our team created a visual brand guidelines document to support the rollout of the new brand. We broadened the application of the brand by providing expanded illustration elements and updating Lifetoken’s sales and marketing materials.
Mobile App Strategy & User Personas
To better understand the demographics of potential application users, our team worked directly with Lifetoken’s internal marketing team to develop user personas.
Once we understood the potential users, we used that knowledge to create user journey maps that showed how each persona would interface with the application and identified all the needed screen designs.
Mobile App Design
From there, wireframes were created by our team, mapping out all screens for the entire application. Once the wireframes were approved, the team created design prototypes for each screen by applying the visual styling established through the brand guidelines. We delivered all prototypes and design assets and worked directly with Lifetoken’s engineers, providing design support for the final build of the application.
“The Grove embraced our vision, made it their own, and delivered an extraordinary user journey for our community and engaging visual design.”
Dana Love, PhD / CTO, Lifetoken Software, Inc.
Crafting a Cohesive Brand Identity and Mobile App
Our team provided Lifetoken with a comprehensive brand identity and mobile app design that helped them create a strong and memorable brand experience for their users and investors.