IsoThrive
Launching a new-to-market consumer product with a kaleidoscope of health benefits.
ISOThrive is a dietary supplement that supports the growth of beneficial bacteria in the gut, helping to improve digestion and overall health. It is gluten-free, non-GMO, and vegan, making it safe and effective for a wide range of people. By promoting a healthy gut environment, ISOThrive can enhance nutrient absorption and support immune function.
The Grove team worked closely with ISOThrive to understand their target audience and created a new visual identity that set them apart from their competitors. We extended this identity to a new e-commerce web experience designed to promote and support the sale of the product. Additionally, we created new packaging that helped the product stand out on the shelves and communicate its unique benefits to potential buyers.
Services:
Virtual Creative Team
Brand Identity
Website Design + Development
Packaging Design
Visual Brand Refresh
ISOThrive had an existing logo – utilizing elements familiar to the vitamin and supplement market – however, nothing set it apart from other products currently on shelves. For that reason, The Grove recommended a rebrand that would appeal to a health-conscious and forward-thinking consumer audience.
Initial meetings with the ISOThrive team revealed several main health benefits of consistent prebiotic use: immunity boost, digestive balance, and weight loss. Incorporation of these three benefits were explored extensively by the design team.
Multi-Faceted Design
The final logo consists of a “droplet” reminiscent of the drop of ISOThrive that users add to their water daily – it contains a kaleidoscope of health benefits. The faceted design of bright and vivid colors stands out amongst a sea of competitors in the supplement market and creates a memorable image for potential investors.
Packaging Design
The Grove designed packaging to extend the new ISOThrive brand. Various package configurations and construction techniques were explored, taking into account how the consumer would interact with the product. The end result was a compact box with upright sachets that a consumer would pull from each day.
This design allowed for optimal space for branding, along with the required health information and instructions for use. It provided a clean, simple box that anyone could keep organized on their countertop or in a cabinet.
Product Launch Website
Extending the ISOThrive brand, The Grove designed and developed a website with two main goals – educate potential customers on gut health, and provide an e-commerce platform offering various packages and subscription options.
Showcasing Health Benefits Through Multi-faceted Branding
By creating a unique, bold, and visually engaging brand, we helped to position Isothrive as a leading force in the dietary supplement industry. This strong brand presence played a key role in the successful product launch.